UK Parents Express Concerns over World Cup Gambling Adverts

During the recent FIFA World Cup, numerous television viewers across the UK complained of too many adverts that centered on gambling. Independent studies have as a matter of fact deduced that a combined 90 minutes of betting-related adverts were beamed to the UK screens throughout the four-week tournament.

This did not go well with most parents and caregivers in the nation. In light of this, well over 115 complaints were lodged to the UK advertising watchdog by viewers across the nation at that time. Most of the complaints were about the frequency of the adverts, the exposure of the same to small children, and the pressure tactics that were employed to push through the betting agenda.

Most parents expressed concerns that these adverts tend to make gambling appear a normal or acceptable way of life. They also decried the enticing and pressure language that the betting firms used to push their message. These, they claimed, included such terms as ‘Bet Now,’ and ‘bet in play, now!’ among others.

Under the prevailing terms of references, no gambling adverts are to be screen before the watershed moments of 9 PM onwards. The same case applies to programs or channels that are exclusively dedicated to children entertainment. Moreover, such firms are prohibited from using tactics and languages that are designed to coerce people to gamble. These rules do not, however, prohibit firms from promoting live odds when matches are in progress.

There was also a general consensus among the viewers that these adverts ate some of the time that was allocated to the FIFA matches. They subsequently asked the UK’s advertising watchdog, Advertising Standards Authority, to step in and rein on the menace.

After the formal receipt of these complains, the UK’s advertising watchdog decided to embark on independent investigations. At the moment, the watchdog agency is evaluating those complaints to ascertain whether they indeed meet the threshold that is necessary for a formal investigation.

The watchdog is also set to determine whether those tactics that were used by the various betting firms violated the stipulated UK advertising codes. Of particular interest to the watchdog agency will be whether the tactics went against the new rules that were established in February to combat problem gambling.

It will be interesting to note the subsequent course of action that the watchdog shall take. This is because FIFA matches do not fall under the jurisdiction of the watchdog. Because of this, watchdog agency lacks the mandate to penalize or enforce such rules on the program.

The watchdog shall most likely follow in the footsteps of other watchdogs world over. They might tighten the noose on gambling adverts and the revenues that are derived from advertising. This is to hinder the popularity and the adoption of gambling as a whole.

Italy, for instance, has taken the lead in doing so. The nation’s Minister for Labour and Economic Development, Luigi Di Maio, has already proposed to ban all forms of gambling advertisements. The only exceptions to this rule, he stated, will be the companies that already have advertising contracts.

Australia has also banned any form of advertising during the day, even for live sports. This shall greatly reduce the number of persons who will most likely view the adverts, keep small children off such adverts, and contribute towards combating problem gambling.

The jury is out. It waits to be seen the kinds of recommendations that the watchdog shall propose. It also waits to be seen the reactions and responses that the various stakeholders shall put forth. This is also interesting considering the liberalized nature of much of the UK’s business sectors.


Gaming Tax Online: UK Government Plans to Increase in 2019

The UK government has passed a bill that is set to increase the point of consumption (POC) tax to all online gaming platforms as of 2019. Since the UK government has an obligation to level the playground for both its citizen who gambles as well as the online gambling companies, therefore they decided to raise the POC earlier before they initiate their earlier proposed fixed odds betting terminals (FOBT) maximum limits that are scheduled to start on April 2020.

gambling taxThe owners of online casinos seem not to be satisfied by the government’s decision claiming that it will limit on their profits. The government will announce the new POC tax rate before the end of this year.

These new changes on the gambling industry have resulted due to an investigation that was carried out in October 2016 by the competition and markets authority (CMA) to ensure that these gambling companies operate responsibly in accordance to the consumer protection law.

As a result of this investigation, new rules have been suggested in order to create fairness and protect problem gamblers in the gambling sector. On May 2017, the government said that is intending to lower the limits for maximum stakes on FOBT to £2 from the currently set price £100. These FOBT limits pose as a major setback for the online casinos in terms of profits and job loss that is expected to hit them immediately after its implementation.

In 2016 about £4.7 billion gross revenue was generated from the online gambling sector in which this was an approximate of 34% of all money that generated in the gambling economy. With that said if an immediate FOBT implementation will have to take place, the central government will also be affected since it will have reduced the amounts of revenues expected to be collected from online gambling. In addition to that, the issue of FOBTs limits raised major concerns from all shareholders because of its side effects to the overall economy. Due to the treasury concerns about unemployment levels and reduction in revenues, they opted for a raise in the POC taxes and postponing the implementation on FOBT limits.

Other countries like France, Spain, and Australia have already implemented a high tax rate on gambling companies, but as at now, the POC tax in the United Kingdom stays at a 15% rate. Some critics claim that it is a selfish move by the government in the fear that there might be a loss in the budget so raising tax was a way of guaranteeing high revenues before initiating the FOBT limits.

The rise in tax will affect all online casinos whether operating from inside or outside the country as long as your players are from within the UK. It is very evident that this will, in turn, have to make these online gambling firms to raise prices of their odds. Therefore, the effects of increasing the tax will as well be felt by online gamblers since their customers will be the ones financing their burden. The two-year delay between the implementation of the FOBT limits and the POC tax increase would be necessary in avoiding massive instant loss of jobs or closure of the online gambling sites.

The CMA and the gambling commission are in the forefront to ensure all online gambling firms are aware of these new regulations and are ready to monitor all operations as from next year to ensure all online gambling firms comply with these regulations. The government treasury argued that the increase in POC duty would be the key solution to cover any negative impact brought about by the FOBT regulations such as protecting jobs of its citizens who work for online gambling firms and stopping the machines ruining lives of problem gamblers.

Impending Brexit and Its Likely Impact on Gibraltar Gambling Industry

The UK’s imminent departure from the European Union, popularly called Brexit, is expected to severely impact the gambling industry in Gibraltar. This is because most of the safety measures, rules, and regulations that govern trade in the economic zone shall not apply anymore.

The recent dual resignations of two British top ministers i.e. David Davis and Boris Johnson have further exacerbated the situation. Their resignations have shaken the government to the core and created a wave of uncertainty as regards the way forward. Indeed many waits with bated breath to see how the events shall unfold.

As things stand, the gambling firms that operate in Gibraltar are governed by the European Union rules of trade. They are also entitled to the same privileges as their counterparts in the rest of the trading block. Some of the top benefits these firms accrue are unhindered access to the huge market, freedom to move their staff, operations, and bases throughout the entire trading bloc, and protection from adverse competition from international sources.

If and when the Brexit deal is eventually finalized, all firms that set base in Gibraltar are expected to be adversely affected. They shall lose all these privileges. This shall see their stocks and revenue take a nosedive.

In response to these issues, Gibraltar has instituted a host of countermeasures. It has significantly reduced the corporate tax on gambling revenue by a whopping 0.85% (from 1% to a paltry 0.15%). It has also advised gambling businesses that have a base within its territory to identify contingency measures which may aid them to cope with the imminent change of the trade regime.

At the same time, the nation has also raised the license fees in a bit to cater for revenue shortfalls. The license fees are one-time expenses and are such not expected to impact adversely the desirability of Gibraltar as a favorite gambling destination or base.

The license fees of the business-to-consumer gambling companies shall cost $132,000 (£100,000) while those of the business-to-business gambling companies shall cost $112,000 (£85,000) under the new licensing regime.

Some top gambling firms have also decided to take matters into their own hands. They have decided to draft their own contingency plans to counter these issues. The most notable examples of these firms are the Bet365 and 888 Holdings.

These two firms have resolved to move some of their operations to Ireland and Malta. This is in a bid to circumvent the obstacles that are expected to be placed on the path of the companies that set up base in Gibraltar. More gambling firms are expected to follow suit or at least modify their rules of engagements.

Other than the aforementioned issues, the tax schedule is also expected to be severely impacted. This is because the EU requires all firms to be based within its borders for any decision touching on the tax to be made. This will complicate matters further as no firm as of yet has issued an intention to fully relocate its operations.

The stakeholders in the gambling industry are in a flurry of activities aimed at rescuing the gambling business. Most propose that the Brexit deal also stipulate the manner in which gambling shall be treated as a trade. This stems from the fact that service industries of which gambling is a part, have been largely excluded from the ongoing Brexit talks.

A number of stakeholders have contemplated looking to the World Trade Organization to offer the needed way forward. Their argument is hinged on the premise that both the UK and the EU are members of the global trade organization. They are therefore bound by the same rules notwithstanding the fact that they may have parted ways.

Gibraltar’s gambling industry is one of the most vibrant and lucrative. It will be interesting to see how events unfold especially with regards to the latest developments.


The Best Way on How to Play Online Bingo


Online bingo is becoming one of the most popular games in the UK. There was a prehistoric moment in time where bingo was played in smaller town halls and communities with small groups of people.

BingoThanks to the internet, bingo is available to everyone across the globe. Online bingo’s success is derived from the combination of a fun and casual game with the online social world. Any type of online game and social networks enables people to meet and greet different types of people from across the globe; these people essentially share the same common interests from one hobby.

The Best Online Bingo Sites

Let’s admit one thing; there are a lot of bingo sites available. The trick question that someone new might ask themselves, what is the best site available? Of course some sites are better than others. With that being said, the criteria of a good bingo site are based on your personal needs. The average bingo player looks for in a bingo site is community, gaming options, and bonuses. If you are new to playing bingo, it is best to start out with a no deposit website. These types of websites are the most popular because you can play the game without costing you any money and you can still win cash and other great prizes. Free bingo sites are also great to learn how to play and see what other bingo sites have to offer.

Another aspect of a good bingo site is gaming options. The old saying variety is the spice of life applies to this.

A good bingo site offers, but not limited to games such as:

  • 75 ball American bingo
  • 90 ball bingo
  • Speed rounds

Bonuses and Promotions

Many online bingo sites offer bonuses for its new and loyal members on their sites. A good site offers bonuses ranging from 100% or higher first deposit bonuses. Promotional offers also help with free extra cash to carry over for extended periods of time.


The type of bingo that people are playing in the online community definitely adds to the atmosphere. If you virtually can see people having a good time, chatting with each other, and enjoying their company; chances are, you are in a good place to start playing.

Playing online bingo can be a fun and exciting online social experience. Whether you are a new player or a veteran; there is something for everyone when playing online bingo. With the right mixture of cash, friends, and the right site you are almost guaranteed to have a wonderful time.


6 Strategies to Winning Online Bingo

If online bingo was a powerful whirlwind, no one would resist getting swept away. Playing online bingo is not only fun, but a thrilling journey filled with plenty of emotions. It is full of highs and lows and twist and turns, but at the end of the game, nobody can resist partaking in another round. However, nobody plays bingo for sheer fun and adventure; we all play to win, and we’re always looking forward to winning another round.

Whether you are an amateur or you’ve been at it for a long time, here are some strategies and tips to get you on an online bingo winning spree.

1.Prepare yourself

Preparation includes bracing yourself for the rollercoaster of emotions you’re about to experience. If you’re a beginner, you can do this by trying your luck at some bingo sites for more real bingo game experience. You should also ensure that you are settled in good time and that you have everything you need before you start the game.

2.Purchase your ticket

After getting prepared, the next step is logging in to your favorite bingo site to find out when your game is ready to start. After confirming the time, purchase your ticket early enough so that you’re ready when the first number is drawn. If the game is yet to begin, you can take some time to familiarize yourself with your fellow players in the chat room. Have some fun with them, share tips and tricks, and gauge the competition. These light moments with your fellow players will calm your nerves and help you relax in time for the game.

3.When the game is about to start

Finally, the game is about to start, and the clock is ticking down. It is always advisable to shut down any distractions at this stage, including chat room pop-ups. Also, stay away from friends or family and concentrate fully on the game.

4.Don’t celebrate or get devastated too soon

When the game starts, and you seem to be on a roll, winning as each number gets called out, don’t let the excitement take its toll on you. Celebrating too soon will make you lose focus in the game, and your opponents could soon catch up with you. Also, if another player seems to be ahead of you, don’t throw in the towel just yet. Remember that bingo is a game of chance and you never know when lady luck will come knocking on your door.

5.Playing many books might pay sometimes

If you’re a pro and you think you are capable of it, you can purchase more than one ticket to increase your chances of winning. However, playing many books also puts you at the risk of missing numbers as they are called. Know your limitations and work out your odds of winning using this strategy before indulging. For example, if there are 20 of you in the game and everyone has 20 tickets, then your chance of winning is 5%. Alternatively, if you have four tickets and everyone else has one, your chance of winning rises to 17%. However, missing out on any numbers called could reduce your winning chance to 0%.


Just like we’ve said before, the goal of playing online bingo is to win. Whether it is by sheer luck or combining several strategies, nothing beats the feeling of watching the last piece of your puzzle fall into place and finally getting to push that bingo button. As your cash starts streaming in, you’ll find that your zeal for playing online bingo is insatiable, and you’ll always be up to another round.