Consumer protection is a core concern to UK gaming Commision, they have made it crystal clear to bingo company that is set to undertake some serious scrutiny into their games advertisement programmes. This scrutiny is meant to track any element of false advertisement entailing their existing bonuses and promotions.
These new rules are meant to effectively protect all their customers from being duped by some of the enticing Bingo advertisements. The commission is set to impose as many fines as possible to any Bingo site in the UK that will be found guilty of breach of consumer law and set advertisement rules.
Such breaches may entail them carrying out an advertisement that is more appealing to children who have not yet attained the age of the majority together with carrying out misleading advertising campaigns.
The rules will take effect on 31st October of this year. In addition to this, the commission is set to effect an 8-week deadline that will see all the casino operators have sorted out their all customers complaints.
These new rules also seek to punish those Bingo company sites that are prone to sending spam promotion SMS and emails to their esteemed customers. These companies as of 31st October will be expected to strictly follow the UK codes of advertisement whenever they provide efficient customers complain resolution process.
Actions fighting breach of consumer law will be easily affected by the new rules. Such breaches include false promising bonuses and promotions together with restrictions that are very unreasonable. Through the aid of sites such, consumers are guaranteed to come up with the best choices as the website regularly give reviews on online Bingo operations based in the UK.
The Commission’s CEO made it clear on press statement that they are set to protect the interest of customers and Bingo company as their core priority. He further states that the new changes will make customers be safe from misleading and irresponsible adverts.
Punter’s justice founder, in addition, commended the commision for finally coming to recognize the need for stringent measures in the gaming industry. He further states that it is just a matter of time for them to establish whether the new measures will make it possible for gamblers to receive prompt justice over unfair treatments by gaming sites.
In 2016, with the assistance of CMA, the commission had carried out some detailed investigations to see whether these gambling sites were fairly treating their esteemed customers.
These investigations found some Bingo company sites guilty of going on contrary to what consumer law stated. In effect to this, CMA sought legal intervention against the firms that had the fault of breach of consumer law.
For the past years, ASA in partnership with UKGC had found some of the Bingo sites guilty of having adverts that are more appealing to children. These adverts were found to possess pages with graphics that are more enticing to children. A good example is on the scenario expressed by Coral interaction where they used a childish wizard image in the name of promoting a game called lucky wizards.