Authentic Gaming, a European gambling services firm, is set to start operations in the United Kingdom after the government agreed to its expansion plans. The United Kingdom Gambling Commission (UKGC) gave a license approval to Authentic Gaming so that it can operate its live bingo games in the country. The United Kingdom is a huge and potential market for Authentic Gaming.
It has applied for an operation license considering the value of the industry. It received a nod from the UKGC and now it is ready to enter the UK bingo games market. Authentic Gaming is known for its wide range of live bingo and casino games. Its flagship Authentic Roulette product is streamed live from casino floors across the world. It offers “a portfolio packaged with cutting-edge and engaging live roulette games.” Some of its casino resorts offering live games include; the live arena auto roulette in Malta, Foxwood resort casino in the United States of America, the platinum casino located at the Radisson Blu hotel in Bucharest, the royal casino in Denmark, the Saint-Vincent casino in Italy, and Casino international Batumi located at the Hilton hotel in Georgia.
With the entry of Authentic Gaming, UK bingo market will become competitive. Already, firms such as Mecca Bingo, paddy power bingo, and sun bingo among others are operating in the country. The UK bingo player will have a wider variety to choose from and hopefully, the market will grow. An increase in the number of bingo sites will trigger the development of more compelling adverts as the firms seek to make profits. Authentic gaming distinguishes itself with the focus on regulated markets. Its commitment to regulated betting shows its commitment to eradicating problem betting. Its entry into the UK market is an effort to leverage on the existing need for responsible betting to develop loyal customers.
Authentic Gaming’s entry into the country will mark the first time its live dealer games will be availed to UK players. The firm has been working with UK-licensed gambling operators and specifically LeoVegas and Mr. Green. Its operations in the country are therefore expected to grow fast owing to its already existing market which accounts for nearly half of its client base.
The company is hopeful that entry into the UK market will strengthen its business and make it better positioned going into the future. Commenting on the issuance of the operating license, Jona Delin, the Chief Executive Officer of Authentic Gaming argued that the UK market is a crucial one for the company as it pursues a strategy of expanding to regulated markets. Considering that half of the firm’s client base already has UKGC license, Delin said, “We are eager to bring our games to market – we know they will be a huge hit in the UK players.”
Expressing the firm’s commitment to worthwhile experiences in betting, the CEO said, “We are dedicated to taking the live casino experience level, and making it as thrilling and authentic as possible.”We look forward to taking our first wagers from UK players, and showing them just how spectacular and live gaming can be with Authentic Gaming,” he said. The firm is upbeat about bringing its products and bingo games in the UK market.