Sky Bet have announced that they have teamed up with IWG to offer their full portfolio of games on their Sky Bingo site.
Robert Proctor of Sky Bet has spoken of the admiration that he has had for IWG for a while. The fact that they have taken on all of the instants wins that IWG has to offer proves just how impressed Sky was. Cash Buster is one of the most popular games that IWG offer and this will be available on the Sky platform as well as a wide range of others.
The CEO of IWG Rhydian Fisher has expressed his delight at entering into a partnership with one of the leading online gambling sites. He said the partnership is proof that there is a real demand for instant win games online and that it is something that complements the games perfectly.
Games, where players are able to win immediately, have become very popular in recent years. IWG is one of the leading companies that provide these types of games. They have been growing their profile steadily since the business was started and the partnership with Sky Bet has helped to cement their reputation.
The partnership is also good news for consumers as it will increase their enjoyment of the site. It gives them access to the latest games that perform seamlessly on the site and Sky Bingo is one of the only places in the UK that you can access these games online.
This move comes after Sky Bet have announced record revenues and profits for the half year ending December 2017. They now have over 2 million customers and this is a rise of 19% compared to previous years. They attribute some of this success to the fact that they are continuing to offer new products to consumers that enhance the experience they have when they use the site. The partnership with IWG is something that is going to help them do this.
Sky Gaming have also made changes to the home screen that people see when they log into their accounts. Richard Flint, CEO of Sky Bet and Gaming has spoken of the improvements that have been made to the interface that people see when they log in. Homepages are now more personalized and give people suggestions for games that they may be interested in. This makes for a better experience for the player and is also the perfect way for IWG games to be introduced to players that may not have come across them before.