Competition in the UK Bingo Market Set to Intensify

Authentic Gaming, a European gambling services firm, is set to start operations in the United Kingdom after the government agreed to its expansion plans. The United Kingdom Gambling Commission (UKGC) gave a license approval to Authentic Gaming so that it can operate its live bingo games in the country. The United Kingdom is a huge and potential market for Authentic Gaming.

It has applied for an operation license considering the value of the industry. It received a nod from the UKGC and now it is ready to enter the UK bingo games market. Authentic Gaming is known for its wide range of live bingo and casino games. Its flagship Authentic Roulette product is streamed live from casino floors across the world. It offers “a portfolio packaged with cutting-edge and engaging live roulette games.” Some of its casino resorts offering live games include; the live arena auto roulette in Malta, Foxwood resort casino in the United States of America, the platinum casino located at the Radisson Blu hotel in Bucharest, the royal casino in Denmark, the Saint-Vincent casino in Italy, and Casino international Batumi located at the Hilton hotel in Georgia.

With the entry of Authentic Gaming, UK bingo market will become competitive. Already, firms such as Mecca Bingo, paddy power bingo, and sun bingo among others are operating in the country. The UK bingo player will have a wider variety to choose from and hopefully, the market will grow. An increase in the number of bingo sites will trigger the development of more compelling adverts as the firms seek to make profits. Authentic gaming distinguishes itself with the focus on regulated markets. Its commitment to regulated betting shows its commitment to eradicating problem betting. Its entry into the UK market is an effort to leverage on the existing need for responsible betting to develop loyal customers.

Authentic Gaming’s entry into the country will mark the first time its live dealer games will be availed to UK players. The firm has been working with UK-licensed gambling operators and specifically LeoVegas and Mr. Green. Its operations in the country are therefore expected to grow fast owing to its already existing market which accounts for nearly half of its client base.

The company is hopeful that entry into the UK market will strengthen its business and make it better positioned going into the future. Commenting on the issuance of the operating license, Jona Delin, the Chief Executive Officer of Authentic Gaming argued that the UK market is a crucial one for the company as it pursues a strategy of expanding to regulated markets. Considering that half of the firm’s client base already has UKGC license, Delin said, “We are eager to bring our games to market – we know they will be a huge hit in the UK players.”

Expressing the firm’s commitment to worthwhile experiences in betting, the CEO said, “We are dedicated to taking the live casino experience level, and making it as thrilling and authentic as possible.”We look forward to taking our first wagers from UK players, and showing them just how spectacular and live gaming can be with Authentic Gaming,” he said. The firm is upbeat about bringing its products and bingo games in the UK market.

 

Dagenham Mecca Bingo Player Wins 1.6 Million Pounds Jackpot

On August 9th Mecca Bingo betting site announced this time jackpot winner. The winner who turned out to be a single parent is the latest winner of the Dagenham Mecca Bingo ultimate jackpot which made the winner’s net worth rapid rise to £1.6 million rich within a fraction of a second.

The jackpot winner, who wished to remain anonymous, claims to have been a Mecca Bingo player for some years. Although she has been winning several bets, this time it was the undeniably the largest win ever.

Just like all other times the player randomly decided to play the game of The Mighty Tusk on Meccabingo.com with only a stake of one 40p spin. It was a life-changing moment for the winner.

The winner also planned to buy a new home for the family as well as taking them for a family trip. It is very rare for someone to emerge a jackpot winner, actually to most is described as luck.

Before the lucky winner decided what to do with such an amount of unexpected cash, she seemed not to have believed she is the one who won claiming that “I’m still in shock, I haven’t slept a wink since winning! “ The lucky winner claimed the winning news struck as a surprise because she could not believe at one point in her life she could win a jackpot. Her expectations to win have been shallow, but thanks be to God she can now use the lump sum to change the life of the entire family.

The luck winners said “You hear about others winning this kind of money in the news, but you never think it could happen to you. I’m a single parent to five children, and this incredible amount of money is certainly going to improve my life, but more importantly theirs!”

Caroline Webb, the Mecca Bingo betting site spokesperson, congratulated the winner saying that “We hope the winner has a successful house hunt and enjoys the fruits of their new-found millionaire lifestyle with their family!”

With that money she could easily buy a lavish home for the whole family members, own a car and also still have some more money to invest elsewhere. Not everyone happens to win the jackpot as well nobody knows who is going to win the jackpot and at what time. Therefore if you are an online gambler, maybe you should keep trying your luck you may never know when your time is. However, just a free tip of advice, do not bet or gamble online with an expectation to win the jackpot because having such expectations in gambling will lead to disappointments or even depression. Jackpot wins only come as luck to the selected few if you happen to win the prize be grateful to God because that’s a blessing that many are wishing and praying to get.

We are happy for the parent who won the jackpot and wishes the family a happy new lifestyle. Hoping that they will make good use of the millions and better their lives than they are currently.

 

UK Gambling Commission Slaps Stride Gaming with Hefty Fines

The United Kingdom Gambling Commission has slapped the Stride Online gaming operator with a hefty penalty. It has done this by issuing a notice to that effect. The notice is still pending and has not yet come to effect for the time being.

Stride GamingBefore arriving at this crucial decision, the gambling commission carried out an extensive review of the activities of the said gaming operator. It mainly focused on how the gaming operator carried out its activities.

It alleges that the said operator has not been diligent and faithful in all its dealings. This is why, in the opinion of the gambling commission, the operator deserved a hefty financial fine. This gaming operator has a vast interest in the field of online gaming and gambling.

These include but are certainly not limited to Regal Wins Casino, Magical Vegas, Spin and Win, Kitty Bingo, and Jack Casino. On its part, the operator has advised its market base and subsidiaries that it is presently considering the various approaches to take in response to the latest developments.

Some of the steps the operator is currently contemplating are lodging a formal complaint to the gambling operator as regards the proposed financial penalty. It also considers appealing the decision of the gambling operator and the accompanying penalties in a competent court of law. It even considers asking that the size of the penalty be reduced.

The markets have responded adversely to these developments. Stride gaming has lost a whopping one-third of its market value. This has mainly been occasioned by the loss of interest that most stakeholders have developed in response to these allegations.

Its shares fell by around 33% immediately the announcements. The slide slowed down to around 31.75% later up to the close of the business day. This slump in market value has no doubt adversely affected the daily revenue as well as the short-term financial standing of the firm.

The wider market was not spared either. Indeed, these shocking revelations have also sent the overall gaming market tumbling down. The London’s Alternative Investments market all-share index slumped by around 1.5% in the same week that the announcement was made by the gambling commission. The FTSE 100-share index was not adversely affected though. This is because it registered a paltry 1% slump in value.

This slump in the overall gaming share is understandable. Stride is the third largest online bingo operator in the United Kingdom. It commands a 12% market share. This loss of confidence, therefore, means a huge impact on the gaming market as a whole.

Given the significance of gaming to the British society, it waits to be seen the repercussions and long-term consequences of these developments. In particular, it is interesting to see the courses of actions that the various stakeholders are going to employ to counter these adverse developments.

These developments notwithstanding, the UK gambling and online gaming industry are still robust and reliable. The developments will hardly have any adverse effects or impacts on the resolve of the British society in enjoying their favorite pastimes.

 

 

Gambling Advertisements During World Cup Coverage Brings Criticism

The recently concluded 2018 World Cup in Russia saw an unprecedented amount of television advertising for the gambling industry. While it may have netted ITV a considerable windfall, with a 30-second spot costing as much as £350,000, the television network is now facing a barrage of criticism.

englandResearchers under the auspices of The University of Sheffield monitored the entire television advertising breakdown during World Cup telecasts. Even the bottom figure of 17% of adverts being for Internet-based casinos and bookmakers is enough to bring the ire of many detractors.

It reported a figure of £2.5 billion having been bet in the UK on the World Cup. With England reaching the semifinal, the constant presence of gambling-related ads found an immense market for established and potential customers.

The commercials were shown with such frequency as to surpass such traditionally strong advertising segments as the alcohol and fast-food brand industries. Astoundingly, gambling ads accounted for nearly four times those of the fast-food brands. A major factor in ITV’s ability to be able to place gambling advertising on programming for the World Cup is the provision in the UK that exempts live sports events from the usual pre-9pm restriction on gambling advertisements. With no stricture on the time of day, the audience could not be limited to a particular target segment of viewers. This meant children, young adults, and even those to whom wagering was never an interest, could be exposed, and potentially enticed by the adverts.

A statement from the chief executive of GambleAware stated that this sort of advertising leads to the “normalization” of sports gambling, and gambling in general. TheTimes points out a tripling in the number of wagers made by women just since the last World Cup.

The concerns of GambleAware Marc Etches go to the very root of creating new gamblers from children and teens throughout the UK. The interweaving of advertisements with sport and video games dilutes the interest in the activity itself and changes the focus onto the idea that one can make money off the outcome of these activities. Labour party deputy, Tom Watson, has joined in with GambleAware in calling for a mandated levy on the gambling industry. With a view to shielding children from potentially harmful advertising on video games, the ASA (Advertising Standards Authority) has banned advertisements from ProgressPlay, which were seen as specifically targeted children and young people.

Whether ITV’s gambit proves to be more detrimental than it was profitable remains to be seen. Campaigners have been previously disappointed by lack of government regulation over gambling advertising. Bookmakers and online gambling entities experienced a profitable run over the weeks of the recent World Cup. However, with an estimated 400,000 problem gamblers in the UK, the campaigners are determined to stem this trend in advertising. Despite a widening demographic of those who gamble on such major events as the World Cup, it is likely that many viewers find the proliferation of ads goading them on to wager not really to their liking. Online casinos have increased their advertising budget by nearly 100% since 2012. It remains to be seen if they have reached the point of market saturation and, more essentially, public tolerance.

 

 

New Report Shows the Effects of Gambling on the British Society

A new methodology of assessing the real impact of gambling effects on the British society has been published by the UK Gambling Commission (UKGC) today.

Gambling CommissionThe timeline of activities was created by Dr, Heather Wardle who is the representative for the Responsible Gambling Strategy Board (RGSB) and also one of the highly sought independent advisers for the main gambling regulation body in the UK. The report followed collaboration between UKGC, RGSB, and GambleAware which is a UK-based gambling problem charity that provided funding for the activity. The activity is aiming at finding a better means of measuring and understanding the effects and the price that the British society is paying as a result of gambling activities.

The report which was released recently highlighted that most consumers are usually able to take part in gambling activities without having to deal with any negative effects, but the commission was not going to ignore the possible consequences that gambling activities pose on the society, in general, starting with families and individuals who take part in gambling. This is according to the CEO of the commission Neil McArthur.

According to Mr. McArthur, the main part of the process of understanding the negative consequences of gambling and analyzing the impact on the British Society as well as the economic impact had already been found and that there was a lot to be done in future. Mr. McArthur explained that the commission was committed to providing all the necessary support to give the public health officials the necessary push to reach a larger portion of the public. The gambling industry to work hand in hand with the gambling regulatory body and give their views on the subject to have a result-oriented process that will ensure the prevention of gambling-related negative effects is successful.

The report which blazes the trail in the fight against bad gambling practices was aimed at coming up with proper methods of measuring the impact of gambling-related activities on various aspects of the British Society that can be used. The various aspects include family, relationships, finances and health.

The report was aimed at coming up with a common definition of gambling-related activities that are harmful which all the stakeholders in the process; the public, law enforcers, policymakers and health officials can use. The report pointed out that the effects of gambling can be damaging the lives of those involved in gambling both in the short term and long term. The survey also sought to expound on the social as well as economic effects which gambling-related harm could bring and hence gambling should be properly monitored, measured and the public educated on the same.

The other main aim of the report was to set and create an effective system for action which accommodated the impact of gambling-related activities on the affected individuals taking part in gambling as well as their families and their communities in general. The RGSB and the UKGC are determined to find out the most efficient method of measuring the cost of harm which these activities bring upon the society as a whole.

Dr. Heather Wardle who was the lead author of the report said the report was a huge milestone in the journey towards understanding and educating society on the effects of gambling. This, she said is a major leap as it details the impact of gambling not only on the individual but also on friends, family, and communities that make up the British Society.

Marc Etches, CEO of Gamble Aware in his remarks stated that gambling is a public health issue that has detrimental social and economic consequences.