UK Parents Express Concerns over World Cup Gambling Adverts

During the recent FIFA World Cup, numerous television viewers across the UK complained of too many adverts that centered on gambling. Independent studies have as a matter of fact deduced that a combined 90 minutes of betting-related adverts were beamed to the UK screens throughout the four-week tournament.

This did not go well with most parents and caregivers in the nation. In light of this, well over 115 complaints were lodged to the UK advertising watchdog by viewers across the nation at that time. Most of the complaints were about the frequency of the adverts, the exposure of the same to small children, and the pressure tactics that were employed to push through the betting agenda.

Most parents expressed concerns that these adverts tend to make gambling appear a normal or acceptable way of life. They also decried the enticing and pressure language that the betting firms used to push their message. These, they claimed, included such terms as ‘Bet Now,’ and ‘bet in play, now!’ among others.

Under the prevailing terms of references, no gambling adverts are to be screen before the watershed moments of 9 PM onwards. The same case applies to programs or channels that are exclusively dedicated to children entertainment. Moreover, such firms are prohibited from using tactics and languages that are designed to coerce people to gamble. These rules do not, however, prohibit firms from promoting live odds when matches are in progress.

There was also a general consensus among the viewers that these adverts ate some of the time that was allocated to the FIFA matches. They subsequently asked the UK’s advertising watchdog, Advertising Standards Authority, to step in and rein on the menace.

After the formal receipt of these complains, the UK’s advertising watchdog decided to embark on independent investigations. At the moment, the watchdog agency is evaluating those complaints to ascertain whether they indeed meet the threshold that is necessary for a formal investigation.

The watchdog is also set to determine whether those tactics that were used by the various betting firms violated the stipulated UK advertising codes. Of particular interest to the watchdog agency will be whether the tactics went against the new rules that were established in February to combat problem gambling.

It will be interesting to note the subsequent course of action that the watchdog shall take. This is because FIFA matches do not fall under the jurisdiction of the watchdog. Because of this, watchdog agency lacks the mandate to penalize or enforce such rules on the program.

The watchdog shall most likely follow in the footsteps of other watchdogs world over. They might tighten the noose on gambling adverts and the revenues that are derived from advertising. This is to hinder the popularity and the adoption of gambling as a whole.

Italy, for instance, has taken the lead in doing so. The nation’s Minister for Labour and Economic Development, Luigi Di Maio, has already proposed to ban all forms of gambling advertisements. The only exceptions to this rule, he stated, will be the companies that already have advertising contracts.

Australia has also banned any form of advertising during the day, even for live sports. This shall greatly reduce the number of persons who will most likely view the adverts, keep small children off such adverts, and contribute towards combating problem gambling.

The jury is out. It waits to be seen the kinds of recommendations that the watchdog shall propose. It also waits to be seen the reactions and responses that the various stakeholders shall put forth. This is also interesting considering the liberalized nature of much of the UK’s business sectors.


Gaming Tax Online: UK Government Plans to Increase in 2019

The UK government has passed a bill that is set to increase the point of consumption (POC) tax to all online gaming platforms as of 2019. Since the UK government has an obligation to level the playground for both its citizen who gambles as well as the online gambling companies, therefore they decided to raise the POC earlier before they initiate their earlier proposed fixed odds betting terminals (FOBT) maximum limits that are scheduled to start on April 2020.

gambling taxThe owners of online casinos seem not to be satisfied by the government’s decision claiming that it will limit on their profits. The government will announce the new POC tax rate before the end of this year.

These new changes on the gambling industry have resulted due to an investigation that was carried out in October 2016 by the competition and markets authority (CMA) to ensure that these gambling companies operate responsibly in accordance to the consumer protection law.

As a result of this investigation, new rules have been suggested in order to create fairness and protect problem gamblers in the gambling sector. On May 2017, the government said that is intending to lower the limits for maximum stakes on FOBT to £2 from the currently set price £100. These FOBT limits pose as a major setback for the online casinos in terms of profits and job loss that is expected to hit them immediately after its implementation.

In 2016 about £4.7 billion gross revenue was generated from the online gambling sector in which this was an approximate of 34% of all money that generated in the gambling economy. With that said if an immediate FOBT implementation will have to take place, the central government will also be affected since it will have reduced the amounts of revenues expected to be collected from online gambling. In addition to that, the issue of FOBTs limits raised major concerns from all shareholders because of its side effects to the overall economy. Due to the treasury concerns about unemployment levels and reduction in revenues, they opted for a raise in the POC taxes and postponing the implementation on FOBT limits.

Other countries like France, Spain, and Australia have already implemented a high tax rate on gambling companies, but as at now, the POC tax in the United Kingdom stays at a 15% rate. Some critics claim that it is a selfish move by the government in the fear that there might be a loss in the budget so raising tax was a way of guaranteeing high revenues before initiating the FOBT limits.

The rise in tax will affect all online casinos whether operating from inside or outside the country as long as your players are from within the UK. It is very evident that this will, in turn, have to make these online gambling firms to raise prices of their odds. Therefore, the effects of increasing the tax will as well be felt by online gamblers since their customers will be the ones financing their burden. The two-year delay between the implementation of the FOBT limits and the POC tax increase would be necessary in avoiding massive instant loss of jobs or closure of the online gambling sites.

The CMA and the gambling commission are in the forefront to ensure all online gambling firms are aware of these new regulations and are ready to monitor all operations as from next year to ensure all online gambling firms comply with these regulations. The government treasury argued that the increase in POC duty would be the key solution to cover any negative impact brought about by the FOBT regulations such as protecting jobs of its citizens who work for online gambling firms and stopping the machines ruining lives of problem gamblers.

Impending Brexit and Its Likely Impact on Gibraltar Gambling Industry

The UK’s imminent departure from the European Union, popularly called Brexit, is expected to severely impact the gambling industry in Gibraltar. This is because most of the safety measures, rules, and regulations that govern trade in the economic zone shall not apply anymore.

The recent dual resignations of two British top ministers i.e. David Davis and Boris Johnson have further exacerbated the situation. Their resignations have shaken the government to the core and created a wave of uncertainty as regards the way forward. Indeed many waits with bated breath to see how the events shall unfold.

As things stand, the gambling firms that operate in Gibraltar are governed by the European Union rules of trade. They are also entitled to the same privileges as their counterparts in the rest of the trading block. Some of the top benefits these firms accrue are unhindered access to the huge market, freedom to move their staff, operations, and bases throughout the entire trading bloc, and protection from adverse competition from international sources.

If and when the Brexit deal is eventually finalized, all firms that set base in Gibraltar are expected to be adversely affected. They shall lose all these privileges. This shall see their stocks and revenue take a nosedive.

In response to these issues, Gibraltar has instituted a host of countermeasures. It has significantly reduced the corporate tax on gambling revenue by a whopping 0.85% (from 1% to a paltry 0.15%). It has also advised gambling businesses that have a base within its territory to identify contingency measures which may aid them to cope with the imminent change of the trade regime.

At the same time, the nation has also raised the license fees in a bit to cater for revenue shortfalls. The license fees are one-time expenses and are such not expected to impact adversely the desirability of Gibraltar as a favorite gambling destination or base.

The license fees of the business-to-consumer gambling companies shall cost $132,000 (£100,000) while those of the business-to-business gambling companies shall cost $112,000 (£85,000) under the new licensing regime.

Some top gambling firms have also decided to take matters into their own hands. They have decided to draft their own contingency plans to counter these issues. The most notable examples of these firms are the Bet365 and 888 Holdings.

These two firms have resolved to move some of their operations to Ireland and Malta. This is in a bid to circumvent the obstacles that are expected to be placed on the path of the companies that set up base in Gibraltar. More gambling firms are expected to follow suit or at least modify their rules of engagements.

Other than the aforementioned issues, the tax schedule is also expected to be severely impacted. This is because the EU requires all firms to be based within its borders for any decision touching on the tax to be made. This will complicate matters further as no firm as of yet has issued an intention to fully relocate its operations.

The stakeholders in the gambling industry are in a flurry of activities aimed at rescuing the gambling business. Most propose that the Brexit deal also stipulate the manner in which gambling shall be treated as a trade. This stems from the fact that service industries of which gambling is a part, have been largely excluded from the ongoing Brexit talks.

A number of stakeholders have contemplated looking to the World Trade Organization to offer the needed way forward. Their argument is hinged on the premise that both the UK and the EU are members of the global trade organization. They are therefore bound by the same rules notwithstanding the fact that they may have parted ways.

Gibraltar’s gambling industry is one of the most vibrant and lucrative. It will be interesting to see how events unfold especially with regards to the latest developments.


‘Nobody Harmed By Gambling:’ William Hill Commits To Eradicating Problem Gambling

William Hill has admitted that problem gambling is a major social problem in the United Kingdom. The firm admitted that it together with the industry players have failed in tracking the harm caused by problem gambling.

William HillOn the 16th of July, 2018, William Hill launched a new corporate objective ‘Nobody Harmed by Gambling’ to guide his or her efforts in eradicating problem gambling in the United Kingdom. The initiative has seen the firm place corporate sustainability and social responsibility at the forefront of its daily operations.

William Hill’s initiative follows pressure from Gambling Commission and stakeholders in the sector on the need to reduce problem gambling rates with a major focus on television advertising. The Gambling Commission estimates that more than 430,000 Britons are problem gamblers. Additionally, two million Britons are at risk of becoming problem gamblers. The commission has also proved that for every problem gambler, six people in the society are affected.

The firm appointed Lyndsay Wright as its first director of sustainability and tasked her with the duty of implementing the new campaign. Her appointment adds on to her existing responsibilities of investor relations and strategy.

Announcing the campaign, Wright insisted that it was a critical move for the firm more so considering its future. She said, “We are an 84-year-old business, and if we want to be here for the next 84 years, we have got to do this the right way.” She argued that identifying the right solution to problem gambling is the only way the firm would be guaranteed of its long-term success.

Hills campaign’s immediate action plan is to push for registered play across all gambling products and improving advertisements on live sports.

Additionally, Hills published nine core commitments that will guide its long-term social responsibility of having a responsible gambling society. The nine commitments detail immediate actions, long-term programmes, and wider collaborations.

Immediate actions will entail pilot mandatory tools for its at-risk customers. Through the action, Hills is seeking to impose time limits for players aged between 18 and 21 years.

It intends to avail better data to its customers as a way of helping them make more conscious gambling decisions.

Hills also plans to roll out robust training programmes on its customers in partnership with gambling experts. Through the training, Hills will improve gambling literacy so that its customers make informed choices.

The campaign’s long-term programmes will include creating a responsible gambling innovation fund, developing key performance indicators on responsible gambling, and developing a new program for its workforce to work with problem gambling support organizations in the community.

As part of the nine collaborations, William Hills will develop ‘wider collaborations.’ The firm will convene experts so that they can crowdsource on new ideas and share the strategies that have worked for them, drive change on television advertising during live sports events, and push for industry-wide adoption of mandatory account-based pay.

Wright announced that the staff training will be structured based on the findings and research carried out by BetKnowMore UK program. She also stated that the firm is seeking community partners to enhance the staff training. Wright emphasized that the training would be done at all levels of the firm’s corporate management structure.

Wright expressed concerns that over the years, people’s perception of gambling has changed negatively. She revealed that the evident change prompted the firm to start thinking of a strategy they can employ to eradicate problem gambling nine months ago.

Addressing the firm’s target with the new campaign, Wright said, “We want our customers to enjoy gambling and stay gambling for the long term, but that can only mean they can gamble what they can afford.”

Emphasizing the importance of ‘Nobody Harmed By Gambling’ Phillip Bowcock, William Hill’s Group Chief Executive, insisted that the industry must recognize the ‘hidden side’ of gambling and help customers not fall victims. “Society expects it, our customers need it, and a sustainable future for William Hill depends on it.”


Sun Bingo Introduces New Sponsorship

Sun Bingo has been popular for quite some time now. They are ready to kick off their latest sponsorship for the Jeremy Kyle Show. The team also brought back Jayde Adams as the face of their recent live TV programming.

Fans are tuning in and the move seems to be a resounding success for many people out there. Sun Bingo is ready to revitalize their game show format very soon. TV viewers are waiting to catch a glimpse of the latest action as it unfolds live as well. Follow some of the decision making processes that underlie those kinds of decisions.

Hannah Swales is the head of Sun Bingo and wants to voice her opinion. She has been at the forefront of some recent changes to the industry. That has helped people identify some of the major changes taking place for the firm. Hannah Swales is an excellent leader and wants to show why she is a success. The firm is ready to expand and people are seeing big steps with the sponsorship. Sun Bingo now has a license to use the show’s media assets over time. The TV show has actually had many different sponsors over the years. That includes several high profiles, long-running sponsors as well.

There have been some comments issued by the leading TV firm. Hannah Swales says that the new sponsorship is good news for them. It could help them reach an all-new television audience out there. People look forward to viewing the programming for themselves when they get a chance. Hannah Swales is confident that the television advertisement will work as intended. That gets the programming started for those who are interested in the details. The TV firm is popular and has changed the way that people tend to do their business. They want to raise awareness about the television program itself in time.

Sun Bingo does have a license to use the TV show’s media assets. New sponsorship is getting underway and that could be a difference maker as well. There are news reports surfacing that will keep Sun Bingo in the conversation. That is a big step forward and people want to give that a try for themselves. Sun Bingo has been an important leader in that regard. They are experts when it comes to new sponsorship and the types of services that can be arranged. The Jeremy Kyle show arrangement is a great example of that.

Follow some of the feedback left by their TV viewers. Many people in the UK have become fans of the TV show in real time. Their devoted attention is a worthwhile option for viewers on the market. That inspires people who want to capture the action live as well. Sun Bingo can be a difference maker that people will follow too. The sponsorship represents an aspect of trust between the show creators and fans alike. People will tune in to catch the action as it unfolds live on television. That bodes well for the future of the television series.

Watch the show to see what changes are now taking place. The creative team wants to emphasize some of the changes that they have made. Their representatives are quickly working to make simple changes more palpable. The television series has showcased some incredible changes along the way. The head of Sun Bingo has changed a lot of perspectives on advertising itself. That could give the show a chance that it needs to succeed on the whole. People admire that kind of dedication to viewers following along. That is a great new detail that will be followed in time.



Gambling Advertisements During World Cup Coverage Brings Criticism

The recently concluded 2018 World Cup in Russia saw an unprecedented amount of television advertising for the gambling industry. While it may have netted ITV a considerable windfall, with a 30-second spot costing as much as £350,000, the television network is now facing a barrage of criticism.

englandResearchers under the auspices of The University of Sheffield monitored the entire television advertising breakdown during World Cup telecasts. Even the bottom figure of 17% of adverts being for Internet-based casinos and bookmakers is enough to bring the ire of many detractors.

It reported a figure of £2.5 billion having been bet in the UK on the World Cup. With England reaching the semifinal, the constant presence of gambling-related ads found an immense market for established and potential customers.

The commercials were shown with such frequency as to surpass such traditionally strong advertising segments as the alcohol and fast-food brand industries. Astoundingly, gambling ads accounted for nearly four times those of the fast-food brands. A major factor in ITV’s ability to be able to place gambling advertising on programming for the World Cup is the provision in the UK that exempts live sports events from the usual pre-9pm restriction on gambling advertisements. With no stricture on the time of day, the audience could not be limited to a particular target segment of viewers. This meant children, young adults, and even those to whom wagering was never an interest, could be exposed, and potentially enticed by the adverts.

A statement from the chief executive of GambleAware stated that this sort of advertising leads to the “normalization” of sports gambling, and gambling in general. TheTimes points out a tripling in the number of wagers made by women just since the last World Cup.

The concerns of GambleAware Marc Etches go to the very root of creating new gamblers from children and teens throughout the UK. The interweaving of advertisements with sport and video games dilutes the interest in the activity itself and changes the focus onto the idea that one can make money off the outcome of these activities. Labour party deputy, Tom Watson, has joined in with GambleAware in calling for a mandated levy on the gambling industry. With a view to shielding children from potentially harmful advertising on video games, the ASA (Advertising Standards Authority) has banned advertisements from ProgressPlay, which were seen as specifically targeted children and young people.

Whether ITV’s gambit proves to be more detrimental than it was profitable remains to be seen. Campaigners have been previously disappointed by lack of government regulation over gambling advertising. Bookmakers and online gambling entities experienced a profitable run over the weeks of the recent World Cup. However, with an estimated 400,000 problem gamblers in the UK, the campaigners are determined to stem this trend in advertising. Despite a widening demographic of those who gamble on such major events as the World Cup, it is likely that many viewers find the proliferation of ads goading them on to wager not really to their liking. Online casinos have increased their advertising budget by nearly 100% since 2012. It remains to be seen if they have reached the point of market saturation and, more essentially, public tolerance.



New Report Shows the Effects of Gambling on the British Society

A new methodology of assessing the real impact of gambling effects on the British society has been published by the UK Gambling Commission (UKGC) today.

Gambling CommissionThe timeline of activities was created by Dr, Heather Wardle who is the representative for the Responsible Gambling Strategy Board (RGSB) and also one of the highly sought independent advisers for the main gambling regulation body in the UK. The report followed collaboration between UKGC, RGSB, and GambleAware which is a UK-based gambling problem charity that provided funding for the activity. The activity is aiming at finding a better means of measuring and understanding the effects and the price that the British society is paying as a result of gambling activities.

The report which was released recently highlighted that most consumers are usually able to take part in gambling activities without having to deal with any negative effects, but the commission was not going to ignore the possible consequences that gambling activities pose on the society, in general, starting with families and individuals who take part in gambling. This is according to the CEO of the commission Neil McArthur.

According to Mr. McArthur, the main part of the process of understanding the negative consequences of gambling and analyzing the impact on the British Society as well as the economic impact had already been found and that there was a lot to be done in future. Mr. McArthur explained that the commission was committed to providing all the necessary support to give the public health officials the necessary push to reach a larger portion of the public. The gambling industry to work hand in hand with the gambling regulatory body and give their views on the subject to have a result-oriented process that will ensure the prevention of gambling-related negative effects is successful.

The report which blazes the trail in the fight against bad gambling practices was aimed at coming up with proper methods of measuring the impact of gambling-related activities on various aspects of the British Society that can be used. The various aspects include family, relationships, finances and health.

The report was aimed at coming up with a common definition of gambling-related activities that are harmful which all the stakeholders in the process; the public, law enforcers, policymakers and health officials can use. The report pointed out that the effects of gambling can be damaging the lives of those involved in gambling both in the short term and long term. The survey also sought to expound on the social as well as economic effects which gambling-related harm could bring and hence gambling should be properly monitored, measured and the public educated on the same.

The other main aim of the report was to set and create an effective system for action which accommodated the impact of gambling-related activities on the affected individuals taking part in gambling as well as their families and their communities in general. The RGSB and the UKGC are determined to find out the most efficient method of measuring the cost of harm which these activities bring upon the society as a whole.

Dr. Heather Wardle who was the lead author of the report said the report was a huge milestone in the journey towards understanding and educating society on the effects of gambling. This, she said is a major leap as it details the impact of gambling not only on the individual but also on friends, family, and communities that make up the British Society.

Marc Etches, CEO of Gamble Aware in his remarks stated that gambling is a public health issue that has detrimental social and economic consequences.



Controversy With Ladbrokes Against Black Dave Case


Ladbrokes Casino is a popular entity in its own right overall. Many gamblers look to the online casino for fun gaming action unlike anywhere else in the world. Ladbrokes generated some controversy when they broke a few rules.

LadbrokesThe United Kingdom Gambling Commission sets down these ground rules to prevent abuse within the system. But Ladbrokes Casino might have breached those rules and has garnered some criticism as a result. Find out what kind of details are emerging about the case and what the authorities are doing about it too. Ladbrokes Casino is working to fulfill their end of the bargain in good time. That is important information to consider going forward with the case.

The UK Gambling Commission is renowned for their fair treatment of casino operators. Their front office clarified their rule 4 application law when the scandal emerged on the market. The commission leaders claim that they were misled during the course of one case in particular. The Black Dave case investigation has been a difficult process for everyone involved. Ladbrokes Casino might have made some tactical errors during the course of that investigation. The rule 4 application is well worth the upfront case that people want to follow in time.

Ladbrokes will avoid any criminal fine or offense from the UK gaming commission itself. That is because of an interpretation of the law that people want to follow. Ladbrokes has changed its policy and promises to do a better job in the future. The casino covers horse racing and other big-time events that people want to follow. Ladbrokes casino wants to fulfill some important requests that people do understand. There are upcoming details that are arranged going forward with the policy. People genuinely want to learn more about the program for themselves. Ladbrokes casino is willing to extend an offer people can trust.

Ladbrokes would ultimately escape punishment for a number of reasons. Their rule violation did not do enough to warrant an investigation from the UK Gambling Commission. That firm is willing to do its part to learn more about the casino itself these days. Ladbrokes wants to fulfill an obligation for success that people will appreciate in real time. The UK Gambling Commission will continue to monitor the situation and ask questions. That will keep Ladbrokes on its toes for the time being as well. That casino has proven to be an important option for those that are interested in the details.

Reviews are written and people want to make the most out of the service. Ladbrokes is proving to be a leader and people admire the gaming action that ensues. That casino has become one of the most popular out on the market as well. People genuinely want to see what kind of services the casino can offer to them. Follow the reviews and learn a little about the incredible details that people will consider. Ladbrokes is popular for all the right reasons in good time. These reviews are important and contribute to the reputation of the casino. Feel free to write new reviews about the casino in good time.

There is a welcome bonus extended by Ladbrokes casino. New members can join up with the site and people can follow along in real time. Ladbrokes casino works to fulfill their obligation for these different services. They issue a welcome bonus to keep people engaged with the content. There are great reasons why people want to join up with the casino in real time. Ladbrokes casino is working to fulfill its obligation to important people. That is a big step forward for the casino experience too.



The UK Gambling Commission set to make Gambling to be Safer and Fairer

The UK gambling commission intends to find measures that will make gambling safer and fairer. To make this possible, the organization has come up with a report called, “raising standards for consumers.”

The report covers self-exclusion, customer interaction, unfair terms, anti-money laundering and illegal gambling activities. Operators are required to pay close attention to the lessons that are set in the report. They need to find ways to keep their consumers safer and to make the gambling activities fairer.

According to Neil McArthur, the regulator’s boss not nearly enough has been done so far. “There is also more that can be done to ensure that customers are treated right and that they are kept safe while they gamble. I want to make changes that will start with the companies at the top.”

“We need to make sure that we use the power we have to drive a culture that requires operators to comply with the right rules from the beginning and it needs to protect consumers and drive profits,” he continued.

The operators 32Red Company was the most recently penalized for not complying with these regulations. They had to pay $2.62 million because they were found guilty of money laundering and not offering their customers adequate protection from gambling-related problems. William Hill was also fined in February £6.2 million for the same reasons.

The second largest punishment dished out by the commission was £ 7.8 million to 888 because they failed to protect their customers and their money.

Actions such as this one indicate the steps that the UK government and other regulatory bodies, advisory group and charities have taken to point out and find solutions to the problems in the industry. Mainly, these bodies are dedicated to making sure that underage people do not start gambling.

Recently the UK advertising standards authority recently enforced child protection so that the gambling sites would not be accessible to young children. For instance, the coral gambling adverts that include leprechaun were banned. The animated advertisements were found to be appealing to the under 18 children. Online slot adverts were also banned because they may pop up while an underage person is on the internet and they may be tempted to sign up.

The gambling industry in the UK continues to grow. As of September 2017, the industry has 106,366 employees. It also made £13.9 billion between April 2016 and March 2017. The statistics have also shown that up to 95% of all gamblers often gamble at home.

Companies need to put measures that allow them to notice unusual gambling patterns from their customers. The unusual patterns may be due to money laundering or people facing financial issues as a result of feeding their gambling problems for a long time.

Firms are required to do full background checks of their customers. These checks should show how the customers are getting their money and whether they can afford to pay their bills and gamble the amounts they put forward.

Operators have to put the welfare of their customers first and have an overall financial view of their customer’s right from the beginning. The companies need to check the deposits being put in carefully. If they question the amounts deposited, they need to limit the players or stop them from playing altogether.

The commission works with the advertising standards authority to ensure that operators who defy the rules put in place are fined for targeting vulnerable customers. With the right treatment, customers will not lose their financial stability.